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From turtles to unicorns: our first recyclable play figurines are here!
After four years of intensive research, our first three recyclable and Cradle to Cradle Certified® Bronze play figurines are available on the market: a turtle, a lion and a female bonobo. The Cradle to Cradle Certified® Bronze characters are visually identical to the schleich® characters that are beloved by children all over the world, but they are made from a new material and can be recycled without any loss of quality. All components of the figurines must be Cradle to Cradle® certified, for example materials, colours and adhesives. Thanks to the Cradle to Cradle® design principle, schleich® figurines that are no longer played with can be returned to the product cycle and turned into new figurines in the future. The three figurines are the world's first ever Cradle to Cradle® certified toy figurines. From 2025, additional recyclable schleich® figurines will be launched every year.
High-quality, long-lasting and recyclable
The detailed and high-quality play figurines from schleich® have always been characterised by their longevity and are passed down through generations. 91% of people have never thrown away a schleich® figurine. This longevity is the most sustainable form of consumption, and it has an emotional value, too: the figurines are more than just toys. "Our play figurines are loyal friends and companions for years and years. Children look after them and protect them. But we want to go even further. If a character does end up abandoned by its owner eventually, it can take on a new shape without losing its high quality”, explains Schleich CEO Stefan De Loecker.
Back into the cycle
Figurines that are no longer played with can currently only be returned free of charge in Germany via the schleich® recycling programme. By 2027, the programme will be rolled out across all Schleich core markets. Please keep your figurines until you are able to return them in your country
What means Cradle to Cradle®?
Cradle to Cradle Certified® is the world’s most
advanced science-based, multi-attribute certification program for designing,
making and verifying materials and products that are safe, circular and
responsibly made.
Cradle to Cradle Certified® products are awarded certification based upon their
performance across five critical areas of sustainability: Material Health,
Product Circularity, Clean Air & Climate Protection, Water & Soil
Stewardship, and Social Fairness.
Cradle to Cradle Certified® is a registered trademark of the Cradle to Cradle
Products Innovation Institute.
The Cradle to Cradle® design principle was created to achieve a sustainable, circular economy. The aim is to use our planet's resources for as long as possible and again and again. Products should be designed in such a way that the materials and ingredients can be fully returned to the cycle from which they were taken. The principle is based on new, innovative solutions that are not centred around sacrifices.
As well as recyclability, the Cradle to Cradle® certification requires material health, production processes that protect the air and climate, responsibility for clean water and soil, and social accountability in the company and the entire supply chain. This holistic approach sets Schleich apart in the toy industry.
Learn more about our collaboration with EPEA here:
FAQ c2c
These are popular figurines from our WILD LIFE product line. They live in the water as well as on land and on different continents. They symbolise our sustainability journey, with which we want to help protect the planet, very well.
The three figurines are the first Cradle to Cradle Certified® Bronze figurines from Schleich. From 2025, further Cradle to Cradle Certified® Bronze figures will be launched on the market every year. In 2022, Schleich has committed to making its long-lasting figurines even more sustainable - with the aim of producing the vast majority of figurines according to the principles of the Cradle to Cradle® circular economy in the course of 2027. An important milestone is reached in 2024 with the first three figurines.
From 2025, more recyclable and Cradle to Cradle Certified® Bronze figurines from Schleich will be launched on the market every year. By the end of 2027, the vast majority of schleich® figurines will be recyclable and Cradle to Cradle Certified® Bronze.
During transport from production to the children, our figurines are exposed to friction and movement. To protect them as much as possible from colour abrasion and deformation during transport, we pack them in polyethylene bags (polybags). Since 2023, we have been gradually switching to bags made from at least 55% recycled material.
The advantage of PE bags is that they weigh very little and have very little volume, meaning they have hardly any impact on the environmental footprint of our transport. PE is also very easy to recycle. Last but not least, the use of raw materials, water consumption and energy consumption during the production of PE packaging are lower than for many comparable materials.
According to the requirements of the Cradle to Cradle® Institute, products that are Cradle to Cradle® certified must be recognisable as such for consumers. We ensure this by means of a hangtag. We are currently investigating ways of making our Cradle to Cradle® certified figurines recognisable as such without a hangtag, e.g. by means of an adapted schleich® flag on the leg.
The Cradle to Cradle Certified® Bronze figurines look just like the schleich® figurines that children all over the world love. They are - as you expect from the brand - authentic, high quality and true to detail, but are made from a new material that can be fully recycled and is therefore Cradle to Cradle Certified® Bronze. All safety standards for toys are of course met with the new material and the figurines fulfil the Schleich quality standards. Quality and safety are Schleich's top priorities.
The Cradle to Cradle Certified® Bronze certified figurines do not differ visually from the schleich® figurines that are already on the market. Differentiation without the hangtag is therefore only possible via the EAN number on the schleich® flag, which differs from the number on an ‘old’ figure.
We produce our first three Cradle to Cradle Certified® Bronze certified play figures in Portugal.
The detailed and high-quality play figurines from schleich® have always been characterised by their longevity. They are made to bring joy to children for many generations to come. A survey shows that 91% of people have never thrown away a schleich® figurine. This longevity is the most sustainable form of consumption. But Schleich wants to go one step further. If a figurine is no longer played with, it can slip into a new form after a long life without any loss of quality and be returned to the product cycle again and again.